"..What emerges is always a simplification, but when chosen well, it provides people with an insight that was not there..""
visual process support
What it is
Strategic visualization offers extra support to a group process. Not so much through the end result (talk picture, illustration, infographic), but rather through the 'making together'.
Visual information is percieved with a different part of the brain than reading and writing; right versus left. In this way, forming an image together also works differently than writing text together, and can give a project a different perspective.
Visualization and Co-creation can also be found in the national KEM Strategy that we contributed to. KEMs are Key Enabling Methodologies; design-related working methods with which the creative sector can contribute to societal transition.
When to use
• In vision formation; recalibrating, experiencing or redrafting a vision
• In project definition or program start-up
• In retrieving and merging information from multiple parties
• In collaborations between parties
Outcome
• you can formulate iteratively more clearly and sharply.
• it strengthens group cohesion and forms a jointly supported end result.
• in collaborations, the system can be better understood and experienced in co-design
• in co-design, powerful interventions and transition paths can be developed that set the system in motion.
We regularly use this method as policy support for the central government. We also use this method in innovation design.
visuals
"..The aim is not to paint a better picture of he future, but to make better decisions about it.."
system visualization
process // overview // interrelationships
System visualization can provide insight to complex (innovative) systems and processes. Overview and interconnections allow you to better relate to the whole and to better identify problem areas and project boundairies.
Combining realism and abstraction creates engagement as realism allows for a more vivid and realistic impact.
-
- click for more examples -